domain: Creative Business
Our research focuses on the context of the international music industry, this industry entails every entity, large and small, that focuses on any form of economic activity where music is involved. Including, but not limited to, artists, producers, record labels/publishers, artist managers, bookers, venue programmers and festival organizers.
We focus on new business models and entrepreneurship, but also look at the societal impact of this industry and the social issues in which music and the music industry can play a role. We approach the music industry as an ecosystem, one that is traditionally heavily influenced and shaped by technological innovations.
Keywords:
design thinking
innovation
music as ecosystem
music industries
popular music